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Beervana changes hands
The ownership of New Zealand’s largest craft beer festival, Beervana, has shifted from Cryer Malt to the Wellington Culinary Events Trust Inc. (WCET), the organisation that runs Visa Wellington On a Plate.
The nine-year old beer festival, which runs during Visa Wellington On a Plate every August, features over 60 breweries with approximately 200 beers showcased to 10,000-plus punters and trade who visit the two-day event.
Sarah Meikle, Chief Executive of WCET says it made perfect sense for the organisation to buy Beervana.
“Visa Wellington On a Plate serves up the best food and drink the region has to offer, and craft beer is a big part of what makes Wellington a culinary hot spot. There’s a growing thirst for craft beer with the category growing at 25% per year* and the majority of that growth is being driven by Wellington brewers.
“Beervana is a cornerstone event of Visa Wellington On a Plate and we’re really keen it continues to stay a big part of it. It helps bring more than $3 million** into the capital during the festival but it has the potential to be even bigger and better.”
David Cryer says he’s delighted to be passing over the Beervana reigns to WCET.
“Beervana really started to take off when it became part of Visa Wellington On a Plate. Our visitor numbers have risen considerably since then and will only grow more as the craft beer industry continues to strengthen.”
“It’s become a major event that takes hundreds of hours to organise and the time was right for me to move aside and let someone else take charge. WCET is passionate about the event, industry and has the structure to ensure Beervana’s continued success.”
Beervana will run this year from 14 - 15 August at Westpac Stadium, Wellington.
+64 21 0221 5900
- The Wellington Culinary Events Trust (WCET), a not-for-profit charitable trust, was established in February 2014, to promote Wellington (city and region) as the premium New Zealand destination for hospitality experiences, thereby adding value to the Wellington region for the benefit of the public of Wellington region. The Trust has an independent Board and Chief Executive.
- For further information or to register as a brewery for Beervana please contact Andrew Dufty at firstname.lastname@example.org
* New Zealand Craft Beer Industry, ANZ Bank, August 2014 (https://bizhub.anz.co.nz/media/2431529/craft-beer-industry.pdf)
** Beervana Economic Impact 2013, Wellington City Council, September 2013