Change is Brewing at Sprig & Fern

04th
September
2017
Sprig & Fern
Brewers Guild of New Zealand Member, Sprig & Fern Brewery, in Richmond Nelson, today announced a major rebrand, including new brandmark, logos and packaging to draw focus on the core philosophies of the brand: CRAFT & BEER. 
 
The new branding also introduces colour to the black and white imagery previously used, but still pays tribute to the monotone heritage of the Sprig & Fern brand. “After 10 years it was time for a change but it is also about introducing a new national audience to our brand” said Tracy Banner, Sprig & Fern owner. 
 
 “Whilst it was challenging to condense each Sprig & Fern Craft Beer & Cider down to two words, the process was ultimately rewarding and of course will assist both our experienced and new consumers in familiarising themselves with the palette expectations of each product” said Mrs Banner who also holds the position of Head Brewer. 
 
Each design will be an experience for the consumer to discover all the key elements, driven by the descriptors.  For example, Tasman Reserve, described as Bold and Bountiful, is swirl of metallic gold illustration with outlines of Abel Tasman, The Bounty, hops, crowns, natural women and much more. 

http://www.sprigandfern.co.nz/ 

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