Leap Beer: When you go to the bar intending to have just one beer and end up drinking four. e.g. Fred looks up from his empty glass to see his best pal walk in, "I guess this is gonna be a Leap Beer."
New Advertising Standards Guidelines
The Guild would like to notify our members of the updated Advertising Guidelines from the ASA, effective January 1, 2013.
Please take a moment to download these here and read them.
Of note is the recommendation for websites:
3(i) Websites that primarily promote an alcohol brand and contain games, competitions or other interactive activities shall have an Age Verification Page at entry. Verification shall be by way of input of the visitor’s date of birth.
Memebers who have any comments on these guidelines are welcome to contact the Guild.