Showcasing the NZ Beer Experience
Apr 22, 2019
New Zealand has more than 200 breweries crafting and serving beautiful beer in unique settings. Breweries - unlike wineries - are in every one of New Zealand’s regions and play an important role in big and small communities.
The grain to glass supply chain is even wider – with New Zealand producing internationally recognised malt and hops and providing high quality hospitality experiences.
According to the NZIER, Tourists spent $242 million on beer while in New Zealand in 2018. We also know that beer is in the top three products tourists look for in their home markets when they return from vacation. As the industry association for Breweries, the Guild is committed to maximising this opportunity for our members.
The Guild worked with Go Travel to showcase breweries throughout New Zealand. Go Travel’s digital and print magazine reaches 420,000 hotel guests, 190,000 Cruise guests, 48,000 air passengers and more than 3 million website visitors.
You can view the feature here: Go Travel NZ Beer Tourism Feature
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